Email campaign metrics isn’t just a term that people throw around to make themselves look really smart in front of their bosses, or to convince people that they really are a “social media expert” as opposed to an “aspiring social media expert with an emphasis in bovine scatology.” Email campaign metrics are real life, quantifiable bits of data that can essentially tell you if you’re succeeding with your efforts, or failing miserably. These are a few of the...
[Read More]
3 Tips for Making Your Marketing Email Readable
May 25, 2011
One of the most effective marketing tools available to companies is the email marketing list. But these days, with more email traffic flowing into people’s inboxes, it’s not enough to simply fire off an email to your customers and cross your fingers that it won’t meet with the same fate as another unwanted forward from your brother Larry. With that in mind, here’s a short list of the top three email marketing best practices that’ll help ensure your message...
[Read More]
[Read More]
Some Facts About Video Email Marketing
May 14, 2011
No one can deny that a properly launched email marketing campaign will pay serious dividends. However, what many people don’t know is that a bulk email campaign combined with video can potentially have even greater results.
Consider the following:Video email marketing reaps 280% higher returns than direct mail.—Gartner Research
People retain 10% of what they hear, but 50% of what they see, a 400% increase.—Wharton Research Center
75% of all environmental stimuli...
[Read More]
[Read More]