What’s the Big Deal about Surveys, Anyway?

July 05, 2011
Maybe you’re wondering what all the hubbub is over email marketing surveys. It could even be that you don’t think they apply to your business. While it is possible that many businesses can and do operate well for years on end without taking the pulse of their customers, the fact remains: these days, email surveys can give your company a much needed edge over the competition. How so? We’ll tell you. • Email marketing surveys gauge customer satisfaction. Even if...
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Text to Join – How to Build Your SMS Marketing List

June 21, 2011
In order for an SMS marketing campaign to bring a fast return on your investment, you have to build your list quickly. Without doing everything in your power to ensure that everyone gets on board the SMS ASAP, you’re SOL. Well, maybe not that bad off. But you get the idea. It’s not easy building up SMS marketing lists, but there are a few things that can help you do it a bit faster than waiting around for people to figure out that you’re open for business. • Use your...
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What Unsubscribes, Hard Bounces and Soft Bounces Could be Telling You

June 21, 2011
"Arm yourself with effective email marketing tools" isn’t just something people tell you to do because they want you to buy their software. Okay, maybe a few – but if you ask around, you’ll also find that there are plenty of people with no stake in the matter who’ll tout the importance of being able to review and compare your email campaign statistics. If you have doubts as to how email statistics can help you fine tune your game, here are a couple of basic stats that...
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