Mobile devices are shaping every aspect of our society. The public and private sector and culture itself, there are few areas of modern life that aren’t affected by the smartphone/tablet/uber-connected revolution.
As appealing as sweeping generalizations are however, the actual facts and figures are even more astonishing.
So just what’s the data?Find out with this infographic from Optimizer...
[Read More]
Infographic - 2013: The Mobile Revolution is Here
January 24, 2013
8 No No’s of Mass Email Marketing
December 30, 2012
Email marketing has always been a highly effective tactic to promote your products and services at the cheapest cost, provided you do it in a right way. The trickiest aspects in the email marketing niche, however, are the legal constraints which usually differ from country to country. Amidst an ever growing reliance of businesses on email marketing, each country has come up with its own set of rules and regulations for email marketers. Needless to say, violating these regulations can bring...
[Read More]
[Read More]
Automation — The Holy Grail of Engagement-driven Marketing
November 29, 2012
Most marketers (as well as consumers) feel that automated emails are little more than a pain and hardly ever get a response. While that may be true for 98% of the crowd, there’s something the other 2% does, that makes automated email marketing the most powerful weapon of successful email marketers.
Autoresponders, however, are more than just event-based emails sent at specific intervals to a list of people who have performed a certain action. Actually, they’re the Holy Grail of...
[Read More]
[Read More]