HOW TO MOVE SUBSCRIBERS THROUGH THE SALES PROCESS

June 07, 2012
Introduction Getting people to buy goods and services is tough. With so much out there to choose from, intense competition both online and off, fickle and picky customers, and economic ups and downs, selling has turned into a complex game of who's-buying-what-at-which-time. And even though advances in advertising such as email marketing continue to prove popular when it comes to turning a profit, how you approach people is very different from your approach five or ten years ago. Once a upon a...
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CREATING INFORMATIONAL ARCHIVES

June 07, 2012
Introduction Over time, you may write hundreds or even thousands of email messages or blog posts. And even though some subscribers may save these messages in a special folder or in their inbox, chances are, most won't, but may wish they had. Creating a content archive provides a convenient way for subscribers to revisit old, but still valuable content without having to remember to save it for themselves. You can easily create an archive on your website or blog page that lists the date and...
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Rate My Email

June 05, 2012
Feedback from subscribers helps you provide even better email content, which should translate into more sales. You can gather feedback in a variety of ways from sending a survey to asking people to comment on social media or blog pages. But sometimes, it's better to ask for immediate feedback so you can make changes right now instead of waiting for larger groups of survey-takers to respond. So, What do You Think? You don't have to ask for subscriber's opinions after they read every email, but...
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