Maxmail Email Marketing Tips & News

If you’re running an online business and you’d like to use your high volume email client to send out newsletters and promotions, ones that really emphasize your brand with the assistance of images, then think again. While it’s ideal to be able to create brand recognition within your emails, building customer loyalty, the fact of the matter is that it’s very unlikely to even be seen by the recipient. Why is this? The Risks of Embedding Images When...
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If you’re planning on engaging in a bulk emailing campaign, there are key metrics you should be following. Click here to download the new white paper from Maxmail HQ, which tells you everything you need to know to avoid spam traps, tweak your campaigns for the best results and calculate your ROI quickly and...
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The ultimate goal of a sender – meaning an email marketer – is to reach their prospect’s inbox, have their message opened, and for the reader to ultimately take some sort of action such as submitting information, subscribing to something, or purchasing a product or service. In practice this sounds simple, but there are several pitfalls and obstacles that pop up which all contribute to “tarnishing” your sender reputation and hindering your progress. ...
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