Maxmail Email Marketing Tips & News

This should be welcome news to all of you, but email marketing is still great bang for your buck. 70% of companies rated email marketing an excellent or good Return on Investment in 2012. This shouldn’t be much surprise to all of you, but it’s worth considering nonetheless. But in this age of easy access to bulk marketing services and ever-savvier consumers, maximizing your email ROI is no easy task. On one hand, you want to make sure that your company isn’t missing out on...
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Something I hear a lot from marketers these days is, “the spam filters are getting so good! How can I avoid getting caught?” I usually follow up with, “Well, are you spamming?” This question is sometimes followed by vehement denial, but it usually gives marketers pause to think that, hey, maybe they’re sending spam after all. We’ve grown accustomed these days to thinking that “spam” is reserved for banking scams and Viagra pills, and any email...
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Whether you’re using your bulk emailing software to provide a newsletter to your readers or for autoresponder email marketing, chances are high that you can improve your email campaigns in some way, you can deliver more value to your readers in some form, and you can increase the income garnered from your list, your advertisers, or both. That’s why we’re going to go over 5 ways to upgrade your email results. 01) Increase Outbound Frequency If you’re only using...
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