Email Marketing for SMBs

March 06, 2013
Bringing a small business from offline to online can be a bit frightening at the beginning. Most people who run offline businesses are more prone to use “classic” marketing methods, such as Yellow Pages, newspaper ads, and possibly radio or television commercials. The fact of the matter is that the purpose for a small business – or really any business – is to make customers and keep them. That’s why there’s email marketing for small...
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3 Mass Email Expert Tips

March 05, 2013
When it comes to email marketing, we’ll excuse you if you feel like you’ve heard it all before. With email’s massive revenue potential, however, it pays to listen. The average email campaign brings in around $40 per $1 spent on marketing. There’s a reason people tend to read everything they can get their hands on about the subject. I’ll try to keep it interesting, but here are three tips that may help your mass email campaign. THE TIPS Stop worrying so much about...
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6 Tips for Better Email Deliverability

March 05, 2013
Your team has put in a lot of hard work. You’ve designed your products, built a good marketing strategy, and are ready to interface with customers when the time comes to make a sale. But how do you get the word out? Email is certainly going to be one of the most important marketing strategies your firm employs, but it won’t get very far if your emails are unable to reach customer inboxes. Spam email now makes up around 78% of all email sent, and spam filters catch the vast majority...
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