Maxmail Email Marketing Tips & News

With all the work that goes into writing bulk email, it’s a shame when your emails don’t perform as well as you’d like. Ideally, we’d all like to send emails to a list of people who love our brand, read all of our emails, and purchase our products or services often. Unfortunately, email marketing doesn’t work that way, and with all the changes we’ve seen in the industry over the last year, just getting recipients to read your emails can be hard work. Here...
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Everything has its time and place, and this includes being assertive. For instance, you probably don’t want to be too pushy if you walk into a bar for the first time and all the regulars are glaring at you. Just order a drink and sit down. When it comes to sending bulk emails, on the other hand, being a wallflower is unlikely to get the job done. To succeed in this field, you need to look to aggressively get your message out to your audience, and that requires...
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When it comes to email marketing lists, bigger is not always better. If your list suffers, for whatever reason, from a lack of valid email addresses as well as a host of inactives, you are paying for sending emails that will either not be delivered or never be read. As a result, keeping your email list as clean as possible has two clear benefits. First, it keeps the cost of conducting your campaigns down, and, second, it gives you a much clearer picture of how successful your...
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