Maxmail Email Marketing Tips & News

Don’t buy or rent a list!!! The quickest way to bloating your mailing list is to either rent or buy a list. While this may be an easy strategy, it is by no means the best or the cheapest. The integrity of your email campaign largely depends on your email address database. If your database comes from a questionable source, this can severely affect your sending reputation with ISPs and can compromise the success of your email marketing campaign. You don’t need to work with a big...
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If you haven’t heard already, Gmail is throwing another wrench into the email deliverability gears. Gmail’s newest update, the “tabbed inbox,” consists of five automatic tabs: Primary, Social, Promotions, Updates, and Forums. Gmail automatically sorts incoming messages and places them into relevant tabs. In case you’re wondering, your bulk emails are probably heading to the Promotions tab. GOOD OR BAD NEWS? Despite the best efforts of some internet bloggers to...
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It’s a fact of the business: email marketers don’t like change. After all, optimizing our blast emails for maximum deliverability takes a lot of work. So it will come as no surprise that Gmail’s latest change, in which it added a “promotions” tab that keeps most promotional email out of inboxes, has been met with dismay by the email marketing community. What’s the deal with this new system? In short, Google has turned its new “promotions” tab...
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