Maxmail Email Marketing Tips & News

I can remember starting out in email marketing. My first few campaigns were complete garbage. This was in the early days of email, mind you, but I was still under the impression that my emails needed to sound like form letters and that fancy images were very important. I learned quickly with the help of a strong bulk email application and good coworkers, but it took time. If you’re in the middle of a campaign or are just starting out, chances are you’re making a few of the same...
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Fact #1: People receive a ton of information on a daily basis. Gone are the days when people go out searching for them. These days, information go looking for them, and from different sources. Fact #2: More and more people increasingly depend on their smartphones with just about everything—calls, texts, email, Internet browsing, among others. Their phones and tablets have replaced their need for traditional media—newspapers, books, magazines, even television and radio. How do...
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It shouldn’t be a difficult decision to make when choosing which tone to use when writing the copy for the bulk mail you send out to your customers—ideally. Unfortunately, many still make the mistake of using the incorrect tone and language. Some use a very formal tone, as if writing a memo, when customers prefer a friendly and casual approach. Other times, businesses make the mistake of coming of as too casual, when the email requires are more serious tone. How do you know which...
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