Taking advantage of the low cost and big potential of bulk email marketing is an easy decision for many businesses to make. But designing a campaign using email marketing for maximum impact is something that requires planning and strategy. Getting the most out of your email marketing efforts depends on a number of variables, one of the most important of which is frequency of communication. The guidelines below explain why more is generally better when it comes to sending out...
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When It Comes to Email Marketing, More is Better
August 14, 2013
How to Double Your Open Rates (at no Extra Charge)
August 14, 2013
The more prospects who open your emails, the higher your conversion rates are likely to be. This statement seems simple on the surface, but it raises a question that can help dramatically improve your email marketing results. Namely, how do you improve your open rates without spending an arm and a leg on email services to do so?
Treat Your Non-Opened emails to a Second Round
Your email marketing software should be able to provide you with a list of all those on your list who...
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5 Places You Should Be Using to Find Marketing Leads
August 14, 2013
Leads for your email blasting list don’t need to come strictly from organic visitors to your website. By using offline sites to either capture opt-in emails or to redirect consumers to your site you can significantly increase the amount of contacts on your list.
1) Ecommerce sites. A number of Ecommerce platforms provide email services that allow you to give customers a chance to sign-up for your newsletter or to receive your emails when they...
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