Megalithic pharmacy chain Rite Aid is one of the latest super companies that’s doubled its efforts in email marketing, recently launching monthly email updates to its Wellness Plus loyalty program members in an effort to help them keep track of their accrued points. Rite Aid, which is already heavily involved in marketing to customers via email, has taken the approach as a result of email analytics that showed a substantial increase in transaction rates between recipients of email...
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Diversifying Your Eggs: Social Media Marketing the Smart Way
July 25, 2011
There’s an old adage that reminds us never to put all our eggs into one basket. The reason it’s been around so long that nobody remembers who originally said it is obvious – because it makes perfect sense. It’s a truism. Ever make a dumb mistake putting all your money on one stock? Lesson learned. Ever blow it big time by throwing all your social media marketing resources into a dying platform like, say, MySpace? Another lesson learned. But just because you’ve...
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Mixing Email Marketing and Social Media: The Power of “Reality” Endorsements
July 23, 2011
Say it with me: social media marketing is not the end of the world. Repeat. Social media marketing is not the end of the world. And again. Once you’ve done this half a dozen times, long enough for the blood to have returned to all your vital organs, it’s time to start thinking about social marketing strategies that will enhance, not kill, your email marketing campaign. If you’ve wasted more than five seconds of your life seeing red over social media’s refusal to just...
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