Content is still king when it comes to email marketing. But what happens when your content well runs dry? How to do you keep up with the constant demand for quality information? Even though continuous research is necessary to maintain a steady stream of quality content for email campaigns, there are other ways to improve and maintain content subscribers are used to without spending hours and hours conducting online and offline research.
Conduct Research in Advance
Once you determine the types...
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5 Ways to Maintain Quality Content
March 21, 2012
3 Types of (Exciting) Email Content
March 05, 2012
Are you running out of email content ideas? Have you used all of your best material and now you're stuck on what to send next? Have sales been lackluster lately? Maybe it's time to rethink how you send content to give subscribers the same quality information - just in a new format. Here are three ways to make an instant impact on subscribers and get out of the rut you're in.
Lights, Camera, Action!
Creating product demonstration videos, how-to tips and interactive guides is really easy these...
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3 Ways to Use Coupons Effectively in Email Marketing Campaigns
March 04, 2012
When people think of coupons, they typically think of tiny pieces of paper they receive in the mail or with their newspaper that promote savings on a particular product or service. But did you know you can offer coupons online? Learn how to use coupons effectively to increase sales and create a loyal customer base.
Drive Traffic to Your Website
Include a coupon with code in your next mass email to drive additional traffic to your website. You do not have to spend time creating a coupon...
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