Maxmail Email Marketing Tips & News

What do you know about the subscribers on your mailing list? Do you know what makes them happy? Anxious? Fearful? Did you know that having a better understanding of how subscribers feel can help you write email content that will increase sales? Hey, What's Up? Common sense dictates that in order to know something, you should go to the source. But how do you get the source to answer, especially if they aren't sitting right next to you? Creating fun and compelling surveys can help you learn...
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Holidays can be an Internet marketer's best friend if you know when to send sales messages and discounts to promote your goods and services. This does not only include major holidays - take advantage of regional and local holidays as well and send special offers to those on your list who will appreciate them. Everyone Else is Doing It That's why you need to offer something special too. Subscribers expect discounts and other special offers during the holidays. Many people turn to the Internet...
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When starting an email campaign, it can be difficult to know which tone to use - formal or informal. And since you haven't built long-term, solid relationships with subscribers yet, the tone you use may entice them to make a purchase or hit the opt-out button pretty fast. Over time (and by constantly testing email messages), you will learn more about subscribers and how they respond to your tone. Formal Tone Formal tone is more business-like and gets to the point quickly. If you're not...
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