Maxmail Email Marketing Tips & News

Infusing your personality into email content can be tricky at first, but with a little practice, the content you create will mean more to subscribers. This is because they will get to know you - and not just as a business owner. To be successful in email marketing, you must build relationships with subscribers. In return, they buy goods and services. Showing subscribers who you are helps build long lasting, and hopefully, profitable relationships. What's Great About You? Do you tell...
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Take advantage of order confirmation messages to sell additional goods and services or make customers aware of new products you plan to release soon. Traditionally, sending an order confirmation was just a sign of quality customer service. But nowadays, with increased competition for customers' time, you need to use all available space to advertise and market your business. Bookmark My Site You don't have to create a detailed email message to include on an order confirmation page. Just add...
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Over the years, there have been many myths created surrounding email marketing. And while some myths have a certain degree of logic attached to them (larger list equals more sales), others are just plain crazy (sending email on weekends is pointless). Here are 3 email myths for you to contemplate when creating and managing your email campaign. Larger List Equals More Sales This is untrue for a variety of reasons. Yes, being able to market to a larger number of people seems like an easy way to...
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