Maxmail Email Marketing Tips & News

The biggest trend in email marketing is personalization. For large companies, this means sending product and service recommendations or discounts based on recent website searches. But what if you're a small business owner that can't afford sophisticated email marketing software or a staff of five to monitor your campaign? Personalizing individual email message can be very complicated when you don't have to resources to do it properly. But there are a few ways to make communicating with your...
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One way to increase sales quickly is to offer a last minute deal. These deals typically have a very short time span and provide products and services at a discount. And, you don't have to wait until the holidays or end of the year to offer these deals. Limited Time Only! The goal of a last minute deal is to generate immediate interest and encourage sales. If subscribers think they only have a day or less to make a purchase, they are more apt to do so immediately if they really want to buy...
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Some online marketers believe less is more while others send mass email messages on a daily basis. Depending on your marketing goals, you may want to create a list segment or send your entire list daily email messages. This can be risky, however, as some subscribers may not want to hear from you every day. But if you're upfront about how you run your campaign, you may be able to build a more profitable list of those that really want to receive frequent emails. It's a Daily Email List Let...
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