THINK LIKE A PUBLISHER: KNOW YOUR MARKET

June 11, 2012
Introduction Over the years, email marketing has become a driving force in customer relations. Through email, you can create long lasting business relationships to promote physical business locations and website-based businesses. But with increased competition, it's more important than ever to build those relationships to maintain sales. This means you need to connect with subscribers quickly through quality content they can really use. To do this, you must understand that wants and needs of...
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Stay Organized, Run a More Efficient Campaign

June 07, 2012
Staying organized helps you get more done during the day. Since there are many components to running an efficient and successful email marketing campaign, scheduling regular maintenance days allows you to make improvements, reduce or remove unwanted items and materials, and provides more time for marketing and finding subscribers for your list. Desktop Organization Making small improvements to your desktop like labeling files, emptying the recycling bin, removing and storing unnecessary files...
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It''s Not a Newsletter; It''s Much, Much More!

June 07, 2012
Just as email marketing has evolved, the way you market your campaign to build your list has changed as well. Getting people to sign up for your mailing list requires more than just the promise of quality information. These days, you need to present information in interesting and interactive ways. Outdated terms like 'newsletter' no longer compel people to sign up. Take charge of your campaign using these simple marketing techniques. Not Just a Newsletter Landing pages need to include bold...
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