Don''t Give Your Best Stuff Away in the Beginning

June 06, 2012
There's a certain rhythm to email marketing that most people don't recognize. Sending your very best material at the beginning of a campaign may not yield many sales. Once subscribers determine that they've received the best of what you have to offer, they may choose to opt-out and find another marketer with even better information. Building up to your best information can help you build long-term business relationships with subscribers, which could generate more sales. Information...
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3 Ways to Choose Social Media Platforms

June 06, 2012
Adding social media marketing to an existing email marketing campaign can help you connect more often with subscribers or those that just want to drop by to learn more about your goods and services. But with so many platforms to choose from, which ones are the best and most effective? The answer mostly depends on the market in which you sell goods and services. What's Your Market? These days, there are many social media websites for various hobbies, interests, and careers. While big name...
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Rate My Email

June 05, 2012
Feedback from subscribers helps you provide even better email content, which should translate into more sales. You can gather feedback in a variety of ways from sending a survey to asking people to comment on social media or blog pages. But sometimes, it's better to ask for immediate feedback so you can make changes right now instead of waiting for larger groups of survey-takers to respond. So, What do You Think? You don't have to ask for subscriber's opinions after they read every email, but...
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