Over the last couple of years, there has been an ongoing debate over whether or not email marketing is still a viable marketing method in the wake of the growing trend of social media marketing. Despite the cynic's, research proves that email marketing remains more effective than social media when attracting new customers. In fact customer acquisitions from email marketing has grown by four times over the last four years. Although social media marketing is more beneficial for customer...
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Data Driven Marketing
October 23, 2014
Data Driven Marketing is all about retaining customers by using behaviour based consumer data to be able to effectively determine the timing, targeting and content matter of marketing plans. It requires the research component of a marketer’s job which is key. The more accurate the information, the more effective the communication can be in turn. Data Driven Marketing calls on you to fine-tune your segmentation strategy by having accurate information.
The question is how can you make...
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15 Profitable Triggered Email Techniques
October 22, 2014
Did you ever realize that you could have lost a sale by not doing something as simple and integral to the process as making an offer? Sometimes it’s not always about previously planned sales, sometimes is all about a triggered process that is able to reach consumers in right place and time. The online Email Marketing Guide tells us that trigger based emails are “a branch of email marketing that can make a big difference in your email marketing results. Triggered messages are sent...
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