You may be exhausted with the constant contradictory advice on how to run email marketing that you are just about ready to give up. Email is still one of the most effective tools for communication and most importantly interaction, for which reason you should give your email marketing strategy one clear look before you start using the multiple tips that come your way, which are merely execution elements and not the strategy itself.
Here are 5 solid ways by which you can strategically drive...
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Scoring Your Leads in Email Marketing
November 02, 2014
Lead nurturing allows brands to drive interaction and get additional customer insight through the use of personalized campaigns. The goal is to build the relationship, gain trust and earn their business.
All strategies that fall under lead nurturing let brand marketers build relationships with future clients. You keep leads engaged with the brand until they are ready to make a purchase. And that is important, research by MarketingSherpa suggests that at the time of original lead...
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Email Marketing Objectives
October 28, 2014
Before you opt to use email marketing as a channel for communications with your audience, you should ideally have set out your objectives clearly so that you know without a doubt that email marketing is an ideal option to help you reach them.These objectives should ideally be broken down by two main indicators: micro objectives and macro objectives. Let’s have a glance at how you could go about defining these separate areas:
MACRO Objectives
Ask yourself why you are sending out the...
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