Email marketing is not just about investing in the right platform and releasing content to a mass audience. This especially applies to retailers in the market who require faster responses and sales. Ideally, you should never forget that email is in fact a very personal medium of communication because you are placing yourself right in the hands of the reader and as such you need to treat your content with a certain level of personalization to be able to ensure that you get the results you are...
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Improve Emails with these Gentle Critiques
November 25, 2014
Sometimes it is good to refresh your memory on best practice when it comes to email marketing to ensure you are doing it right. Here are some gentle reminders that you could go through against the next piece of content you are planning to release:Always give your reader the option of opting in to future content – or opting out and ensure the unsubscribing mechanism is as easy as the opt-in one. It could mean that they will revisit you later and opt-in when they are in the market for...
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The Four Emails Every Email Marketer Should Know
November 23, 2014
Getting new email contacts is exciting. That list of new names you’ve grown has a lot of promise in it, that is, if you make the right moves. New contacts can turn into loyal subscribers or frequent customers down the road. To make that a reality, you want to send a variety of emails to start building a relationship.
The first few emails you send to new subscribers are essential. They are a way for the two of you to test the waters and see if there’s a connection.
To get...
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