The term ‘above the fold’ is generally referred to a specific placement of advertising in print media such as newspapers and periodicals. Essentially placing a print ad above the fold means you are placing it above the main area of content in that publication. Ideally you would be paying more for this placement as it will automatically give your ad more attention as opposed to being placed anywhere else within the newspaper or magazine. This was an important element of marketing...
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Improve Open Rates with these Tweaks
December 02, 2014
Is there really any point crafting the perfect email if no one actually opens and reads it? What is your open rate like? The subject line is actually half your journey because it is what makes a reader actually open the door and walk in to hear what you have to say. Here are some simple tweaks you could apply to your email marketing subject lines that would make a reader enticed enough to want to know more:
Keep your subject line as short as possible and get to the point. We recommend no more...
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Successfully Executing an Email Spree
December 01, 2014
Every email marketer should figure out the ideal number of email campaigns to send. You might go for a base frequency of monthly or weekly email updates, depending on the relationship your target audience has with your brand. With the exception of senders who already have very high frequency of multiple sends per week, an increase in the total number of emails per subscriber can have a direct positive effect on your bottom line results.
Although an increase in frequency is often deemed...
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