It’s hard enough to get the subscribers you need for good email blasting lists. Even worse, getting them through legitimate means can be a rather time-consuming task, to say the least. It can, therefore, be rather disheartening to receive a number of unsubscribes despite having worked so hard to get those subscriptions. In order to keep your email marketing campaigns in tip-top shape, you have to be able to give as much attention to keeping your subscriptions as much as getting them...
[Read More]
How to Avoid Email Unsubscribes
April 18, 2013
The Beginner’s Guide to Email Copywriting
April 11, 2013
Writing email content is a lot harder than it looks. As a business leader, you know what you want your customers to think but a harder time saying it in bulk emails. While unlimited email marketing gives you the ability to reach many new customers with minimal effort, the wrong types of emails can be quickly deleted, or worse, end up in the spam folder. Here are a few tips for making sure your email copy is of the highest quality:
GIVE READERS A “WHY”
I get a lot of emails in my...
[Read More]
[Read More]
Six Ways to Improve Email Deliverability
April 11, 2013
Mass email should be a centerpiece of any business marketing campaign. Everyone is connected to an email account these days, and timely emails are a perfect way to get information out to a receptive audience. The problem, of course, is how to get your recipients to read the information in each email. In this article, I’ll give you a few tips on how to boost your email deliverability rate – and boost your revenues in the process.
1. Don’t...
[Read More]
[Read More]