Reaching out to customers and prospects via bulk emailing is an important way for you to increase your sales and get your message out there. In today’s information-saturated world however, harried consumers may forget about you if they don’t hear from you on a regular basis. Following are some tips for planning and executing a mass email campaign.
1) Plot your strategy. Delivering bulk email can be deceptively simple. Deceptive...
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Increasing Your Bulk Email Delivery Rates
April 28, 2013
Many times companies send bulk email online with high hopes, only to find that their conversion rates have been sabotaged by an inordinately high rate of delivery failures. This occurs when many of the emails you’ve sent get directed to the spam filter of the recipient, and are never read. A few tips for improving your delivery rates and avoiding the dreaded spam treatment are listed below.
Use opt-in email blasting lists
Avoid blindly emailing prospects without some...
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8 Dumb Things Email Marketers Do
April 28, 2013
Unlimited email marketing is a wonderful tool to get the message out about your products and services widely without spending an arm and a leg. But the process has its pitfalls, so take care to avoid the following dumb things email marketers have been known to do when you conduct your next campaign.
1) Sending bulk emails without an unsubscribe link. The CAN SPAM act of 2003 requires these links on all bulk email. Make sure you’ve included one to avoid...
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