One of the things that social media statistics tell us about its effectiveness is that people love to be known. If you think about the culture that we live in today, you’ll see evidence of this all around. The popularity of reality TV shows is a perfect example of this, in that it’s turned almost everyone (and we throw that word “almost” in there to cover those who can’t stand reality TV) into wanna-be stars. In many ways, social media has an enhancing effect for...
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Determining the Weight of Responses in Email Surveys
August 12, 2011
Email survey software is great for taking all of the answers that you’ve received from your survey participants, throwing them into a mixer, and spitting out results that’ll likely cause you to cock your head in confusion. Processing survey results and translating them into measurable indicators is a tough job, and unless you’ve got some serious schooling in the matter it’s best to leave that job up to the survey tool.
But there’s one thing you have to consider...
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More Tips for Creating a Better Survey Email Subject
August 11, 2011
So often, online marketers spend their time reviewing email delivery statistics and attempting to decipher their significance. This can tell you an awful lot about what you’re doing right versus what you’re doing wrong, and through trial and error you can make great headway in perfecting your marketing campaign. But the most effective way is by asking your customers point blank. Building a survey for marketing purposes is a tried and true method of collecting the kind of...
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