Maxmail Email Marketing Tips & News

Of course, your email copy is king. However, your custom email design for HTML messages is equally important. Brand Considerations Regardless of your current offer, discount or special, enhancing your brand should always be a top priority. Highly professional email design software should also be one of your primary concerns. While you cannot fill your emails with mindless drivel, even mediocre marketing copy might strengthen your brand if delivered in a professional layout and design....
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Interactive marketing is loosely defined as engaging customers in conversation, instead of making the traditional one-way sales pitch. It’s all about “smart selling” that remembers a customer’s individual tastes and develops a strategy for recommending future purchases based on that information. Although this is a social media marketing strategy that’s evolving even as you read this, it’s actually been around a bit longer than social media as we know it...
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One thing that you don’t hear enough about are the impacts that a well-run social media campaign can have on turning bad situations into good ones. In this case, we’re talking about the ability to perform damage control. Damage control is what you do to turn public sentiment around if a single angry customer decides to tell the world about their awful experience, and is something that every company should have at the ready as a part of their overall social media plan. Here are...
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