Bulk email blasting has proven itself over the years as an effective means of getting the word out about a company’s products and driving sales. However, its very effectiveness has increased the competition in this niche, as more and more firms use email marketing as part of their outreach strategies. As a result, to improve the chances of having your emails read it has become increasingly important to design interesting subject lines. Given that your subject line will...
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How to Craft a Killer Email Subject Line
August 12, 2013
How to Build a Compelling Story for Your Brand Marketing
July 24, 2013
Building a brand is about more than listing the features and benefits of your products or services. To truly engage your prospects and make them customers you need to be able to attract and hold their interest. Doing this is no simple task, but the following tips can help you create a story that resonates with consumers and enhances your bulk email marketing when it comes to brand building.
Focus on the Pain (Point)
The pain point is the need that your prospects have for your products...
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How to Nurture Your Email Leads, Month In, Month Out
July 07, 2013
Building and maintaining your email marketing list requires constant attention. The result of this activity, if pursued energetically, should be a collection of leads that provides you with a consistent source of conversions for your product offerings.
To further improve your list, you can use software for sending bulk emails to keep track of past emails you have sent to each individual on your list. This allows you to monitor the responses you receive to various emails and use...
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