Some of the exciting new advancements that are being made by lead management software programs are reminding bulk email marketers of the importance of staying on the cutting edge of technologies that could render their efforts far more effective than they realize.
Maxmail, one of the leading email marketing solutions providers, is one such company that’s offering businesses alternatives to sitting idly by waiting for new customers to find them via online channels. Although social media...
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The Billboard Syndrome – Avoiding a Common SMS Marketing Mistake
July 16, 2011
Brevity is a certainly a crucial part of SMS marketing, but wordiness is not the only way to lose subscribers. Look out for these common mistakes to ensure your subscribers stay engaged with your campaigns.
One of the biggest mistakes you could make is failing to be relevant. This is a much bigger concept that moves beyond the sphere of email to SMS and really encompasses the whole of bulk SMS marketing. By failing to be relevant, we’re not just talking about dropping the ball with...
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The Art of Gentle Persuasion – Getting Your Subscribers to Take the Survey
June 29, 2011
Email surveys are used primarily to take the temperature of your audience. By the information you get back, you can be clued in to issues as broad ranging as customer service to the quality of your goods and services – and in many cases, if you actually pay attention to the data you collect, you could get some great ideas on expanding your business. But sending a survey to your bulk email marketing list won’t always guarantee they’ll participate.
In order to get as many...
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