The Top 3 No-Nos of Writing Online Survey Questions

June 29, 2011
Most online survey tools will give you everything you need to create a survey that looks lively enough to keep your audience’s interest, and has the tools necessary to be able to take the information returned and give you an idea of what it all means. The only thing it can’t do for you is come up with the questions. Now that you’ve got the online survey design part down, it’s time to tackle the top three issues around designing survey questions. 1. Asking...
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How Email Surveys Can Increase Customer Loyalty

May 18, 2011
Email surveys are a great way to take the pulse of your customer base and help calibrate your company’s performance with respect to the people that matter most. But they’ve also got a beneficial psychological effect that you may or may not be aware of: they make your customers feel appreciated. Here are a few of the top recommended survey design tips.Let ‘em know what they’re getting into. If you’ve got a monster survey that would take most people a good 15...
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SMS Advertising and the Law

May 17, 2011
By now, most marketers are well aware of how to treat email marketing due to the CAN-SPAM act. However not any make the connection when it comes to mass text messaging as part of an SMS campaign. Unfortunately for these people, they are violating the law. SMS advertising is relatively new but it is expected that the number of SMS campaigns will grow by 45% this year alone. And since SMS advertising is so promising, it is essential that marketers learn how to use it the right way.Telephone...
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