Every email marketer should figure out the ideal number of email campaigns to send. You might go for a base frequency of monthly or weekly email updates, depending on the relationship your target audience has with your brand. With the exception of senders who already have very high frequency of multiple sends per week, an increase in the total number of emails per subscriber can have a direct positive effect on your bottom line results.
Although an increase in frequency is often deemed...
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Strategies of Top Retailers
November 26, 2014
Email marketing is not just about investing in the right platform and releasing content to a mass audience. This especially applies to retailers in the market who require faster responses and sales. Ideally, you should never forget that email is in fact a very personal medium of communication because you are placing yourself right in the hands of the reader and as such you need to treat your content with a certain level of personalization to be able to ensure that you get the results you are...
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Improve Emails with these Gentle Critiques
November 25, 2014
Sometimes it is good to refresh your memory on best practice when it comes to email marketing to ensure you are doing it right. Here are some gentle reminders that you could go through against the next piece of content you are planning to release:Always give your reader the option of opting in to future content – or opting out and ensure the unsubscribing mechanism is as easy as the opt-in one. It could mean that they will revisit you later and opt-in when they are in the market for...
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