The term ‘above the fold’ is generally referred to a specific placement of advertising in print media such as newspapers and periodicals. Essentially placing a print ad above the fold means you are placing it above the main area of content in that publication. Ideally you would be paying more for this placement as it will automatically give your ad more attention as opposed to being placed anywhere else within the newspaper or magazine. This was an important element of marketing...
[Read More]
Improve Open Rates with these Tweaks
December 02, 2014
Is there really any point crafting the perfect email if no one actually opens and reads it? What is your open rate like? The subject line is actually half your journey because it is what makes a reader actually open the door and walk in to hear what you have to say. Here are some simple tweaks you could apply to your email marketing subject lines that would make a reader enticed enough to want to know more:
Keep your subject line as short as possible and get to the point. We recommend no more...
[Read More]
[Read More]
Strategies of Top Retailers
November 26, 2014
Email marketing is not just about investing in the right platform and releasing content to a mass audience. This especially applies to retailers in the market who require faster responses and sales. Ideally, you should never forget that email is in fact a very personal medium of communication because you are placing yourself right in the hands of the reader and as such you need to treat your content with a certain level of personalization to be able to ensure that you get the results you are...
[Read More]
[Read More]