Sometimes it is good to refresh your memory on best practice when it comes to email marketing to ensure you are doing it right. Here are some gentle reminders that you could go through against the next piece of content you are planning to release:Always give your reader the option of opting in to future content – or opting out and ensure the unsubscribing mechanism is as easy as the opt-in one. It could mean that they will revisit you later and opt-in when they are in the market for...
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The Four Emails Every Email Marketer Should Know
November 23, 2014
Getting new email contacts is exciting. That list of new names you’ve grown has a lot of promise in it, that is, if you make the right moves. New contacts can turn into loyal subscribers or frequent customers down the road. To make that a reality, you want to send a variety of emails to start building a relationship.
The first few emails you send to new subscribers are essential. They are a way for the two of you to test the waters and see if there’s a connection.
To get...
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5 types of email marketing errors and how to handle them
November 16, 2014
It is inherent to our job that we send an email or two. Everybody that sends email marketing messages with a regular frequency will have a moment where the campaign slips up. Even if you test your mails thoroughly, it is bound to happen sooner or later in your email-marketing career. We all make mistakes. And if we don’t make mistakes ourselves, there is always someone else or a piece of technology to make them for us. Prevention is better than a cure. So please avoid making mistakes in...
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