Regardless of whether you rely on a full-sized landing page or sign-up box to increase your subscriber list, the goal is still the same - get people interested in what you have to offer. Because you have only a few seconds to peak a visitor's interest, you need to be as clear and upfront about the benefits of signing up. Because there are thousands of online newsletters, article databases and other sources for people to get information from, you need to work extra hard to build and maintain an...
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3 Tips for Converting Visitors into Subscribers
March 21, 2012
5 Ways to Use Email Marketing to Get More Customers in Your Store
March 15, 2012
5 Ways to Use Email Marketing to Get More Customers in Your Store
Email marketing isn't just for people with online businesses. Most companies, non-profits, restaurant, retail and other store/shop owners use email marketing to some extent in their advertising campaigns. Marketing to those who already shop in your store is one of the best and easiest ways to increase sales.
Get people to sign up for your email list by asking customers to do so when making a purchase. You can also encourage...
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The Power of Customer Feedback on Email Marketing Campaigns
March 14, 2012
The Power of Customer Feedback on Email Marketing Campaigns
Feedback from a customer is slightly different than a testimonial. Feedback provides information about a specific detail or process (maybe positive or negative) while a testimonial (mostly positive) focuses on the entire experience. You can use feedback in numerous ways to enhance the quality of an email campaign.
Understand What Subscribers Need
Wants and needs are two separate things. And while you want to satisfy both, satisfying...
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