Adding links to email messages helps your campaign in two ways – guide and track. Guiding subscribers to websites and product landing pages increases your chances for a sale. A lesser known reason involves tracking subscriber movements. Since most email service providers allow you to track the number of click-throughs, open rates and other marketing analytics, you can monitor subscriber activity to determine which information results in the most sales.
Guiding Subscribers
Use links to...
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Using Links to Gain Marketing Insights
April 11, 2012
3 Ways Email Marketing is Still Relevant
April 10, 2012
Even though social media and text message marketing continue to grow in popularity, email marketing remains a solid way to reach customers. The way marketers interact with customers has changed, however. But thanks to targeted emails, list segmentation, triggered email campaigns and using various methods to market goods and services, marketers continue to make sales and earn repeat business.
Reaching Customers
You can still reach a majority of customers via email (even if they socialize on...
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Create Clean, Friendly Email Templates
April 09, 2012
Even though most people have access to various types of email code, template designs, fonts and color choices, this does not mean you should use all of these items at once when creating an email template. Overcrowding, contrasting colors and unreadable fonts can spell disaster for an Internet marketer or business person. Keep it simple to entice and encourage subscribers to make a purchase or just continue to subscribe.
Email Overcrowding
People scan computer, tablet and mobile phone screens...
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