Successful marketers and business owners never rely on one marketing channel to gain a foothold and build a brand in their niche markets. In addition to email marketing, many businesses still rely on direct mail marketing (brochures, postcards, fliers), social media marketing, SMS marketing, advertising in newspapers and magazines, billboards, and word-of-mouth (referrals).
Reaching Various Audiences
Marketing goods and services through a variety of channels allows you to reach a variety of...
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Why You Should Not Rely Solely on Email Marketing
April 12, 2012
Using Video in Email Marketing Campaigns
April 12, 2012
Video content adds interesting and potentially profitable layers to any email campaign. Presenting valuable information in a new way lets subscribers know that you're a serious business person who takes the time not only to create something of value, but also something that's entertaining and fun as well. But before you produce and send video content to subscribers, here are some ways to ensure success.
Content Delivery
Instead of uploading video content to an email template, consider...
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5 Quick Ways to Revamp Your Marketing Campaign
April 12, 2012
It happens to even the best marketers and business owners – a sudden decrease in sales. Revamp your email campaign and turn sale slumps around quickly. You don't have to do much, but you need to do something. In most cases, getting people interested simply means writing more compelling subject lines or providing content in a new and interesting way.
Create Compelling Subject Lines
To subscribers, boring subject lines signal boring email content. Give subject lines a lift using action...
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