One of the best ways to maintain sales is by continuing to grow your subscriber list. All too often, Internet marketers and small business owners become complacent when it comes to growing a list, especially once they have an established customer base. But you can't rely on your list to keep you in business - no matter how profitable it seems at the moment.
Here Today, Gone Tomorrow
Subscribers come and go quickly - even those that purchase multiple goods and services from you. This can...
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List Building Using Existing Contacts
May 16, 2012
Getting Around Spam Filters
May 15, 2012
Because of an increase in hacking, identity theft, and computer viruses, spam filters have become more sensitive. And even though subscribers can look inside these filters to determine which messages to keep and which to delete, this doesn't mean your message is safe.
But, let's face it; some subscribers will instantly delete the contents of a spam folder without even inspecting it first while other subscribers will forget to move your message to their inbox. And some subscribers may get...
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Resending Old Email Messages
May 15, 2012
Resending old email messages isn't unheard of in the world of email marketing. If the email content is still relevant and the message prompted sales the first time around, there's no harm in resending. After all, new subscribers probably haven't seen the message and existing subscribers may enjoy reading it again – especially if a discount or limited time offer is included to sweeten the deal.
Messages to Resend
Mass email messages with higher-than-usual open or click-through rates,...
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