The one place email marketers don’t want to land in is the SPAM folder, and for good reason. Yet sometimes, even the best bulk email marketing efforts cannot guarantee that emails will not get sucked into the SPAM vortex.
How to make sure your legitimate marketing email get beyond overzealous SPAM filters? One way is by carefully selecting key words and phrases in subject lines when sending bulk emails. SPAM filters are triggered by distinct words common in suspicious emails. Use the...
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Whitepaper: The Ultimate List of SPAM Trigger Words
November 03, 2013
Growing Your Mailing List with Twitter
November 03, 2013
There are plenty of opportunities in every market. The real challenge is how to take advantage of them using the latest tools of the trade.
For email marketers, that means using the latest email marketing software and employing the best marketing strategies. One of the exciting new tools to utilize in today’s market is Twitter. The social media network has evolved from being an online hangout to being the equivalent of a business district with its new eCommerce friendly tools.
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5 Steps to Better Email Marketing
October 22, 2013
Email marketing is one of those things that everyone does but few people do well. I remember starting out in digital marketing – I’d send a bulk email now and then and hope for the best. Some people have mastered the art of email, however, and had great results. Email is cheap to send, easy to create, and very efficient at reaching customers on both desktop computers and mobile devices. Here are 5 steps to better email marketing that can help you...
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