Maxmail Email Marketing Tips & News

I can remember starting out in email marketing. My first few campaigns were complete garbage. This was in the early days of email, mind you, but I was still under the impression that my emails needed to sound like form letters and that fancy images were very important. I learned quickly with the help of a strong bulk email application and good coworkers, but it took time. If you’re in the middle of a campaign or are just starting out, chances are you’re making a few of the same...
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Fact #1: People receive a ton of information on a daily basis. Gone are the days when people go out searching for them. These days, information go looking for them, and from different sources. Fact #2: More and more people increasingly depend on their smartphones with just about everything—calls, texts, email, Internet browsing, among others. Their phones and tablets have replaced their need for traditional media—newspapers, books, magazines, even television and radio. How do...
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Email marketing is not what it used to be. Technology has changed the rules of the game. Back then, people only had a few websites and their email to rely on getting information (aside from traditional media—print, radio and television). Email, particularly, became a very helpful tool for sharing information. Businesses who ingeniously used email to disseminate information about their brand profited greatly from such a nifty tool. Their email subscribers were the first to find out...
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