Mass email should be a centerpiece of any business marketing campaign. Everyone is connected to an email account these days, and timely emails are a perfect way to get information out to a receptive audience. The problem, of course, is how to get your recipients to read the information in each email. In this article, I’ll give you a few tips on how to boost your email deliverability rate – and boost your revenues in the process.
1. Don’t...
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Six Ways to Improve Email Deliverability
April 11, 2013
Setting Your Email Marketing Strategy
April 11, 2013
Email has been a great marketing strategy since the mid-90s, and mass emailing has made it even easier and more important in 2013. Whether you’re a startup that just setting up an email strategy or an older firm in need of an overhaul, you can benefit from this step-by-step guide on setting up a successful marketing strategy.
1. Decide what you need email to do – Are you a pure marketing firm that need to climb to the top of Google’s...
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The Lost Art of Great Copywriting
March 12, 2013
If you’re going to harness the lost art of great copywriting then you’re going to first need to know your ideal customer inside and out. It doesn’t matter what sender software you’re using, or how many mass email campaigns you run if you really don’t understand the true definition of the person you’re sending bulk emails to. A person who empathizes with you is the kind you want, the type of individual who will believe in you, your message, and...
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