Companies around the world have gravitated towards mass email campaigns as an effective way to sell their products. Bulk emailing, done properly, can reach prospects in a way that more indirect sources of marketing aren’t able to do at a fraction of the cost of traditional marketing approaches. Given this compelling value proposition, it’s no wonder the practice has grown in popularity. However, this popularity has led to a backlash when it comes to unwanted bulk...
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What Not to do on Your Next Email Marketing Exercise
April 28, 2013
Send Your First Bulk Email Marketing Campaign in 6 Easy Steps
April 28, 2013
Reaching out to customers and prospects via bulk emailing is an important way for you to increase your sales and get your message out there. In today’s information-saturated world however, harried consumers may forget about you if they don’t hear from you on a regular basis. Following are some tips for planning and executing a mass email campaign.
1) Plot your strategy. Delivering bulk email can be deceptively simple. Deceptive...
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The Beginner’s Guide to Email Copywriting
April 11, 2013
Writing email content is a lot harder than it looks. As a business leader, you know what you want your customers to think but a harder time saying it in bulk emails. While unlimited email marketing gives you the ability to reach many new customers with minimal effort, the wrong types of emails can be quickly deleted, or worse, end up in the spam folder. Here are a few tips for making sure your email copy is of the highest quality:
GIVE READERS A “WHY”
I get a lot of emails in my...
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