The Pros and Cons of Formal and Informal Tone in Your Email Marketing

May 14, 2013
Since email marketing is about connecting with your readers, it’s very important to decide on the most advantageous tone for your email campaigns. On one hand, you want to appear professional and so a formal, businesslike tone often seems appropriate. On the other, you want to seem fun and likeable, so a more informal tone can be tempting. Yes, email marketing in Auckland, or anywhere else for that matter, can come down to these minute decisions, so read on to find out the type of tone...
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How to Market an eBook with Email

May 14, 2013
For better or for worse, books are no longer something found only in a bookstore. With the rise of the Kindle and the proliferation of other mobile reading devices, ebooks have become a viable means for distributing books – and you can take advantage of this trend. Ebooks are easy to distribute, since they can be made into pdfs and marketed across the web for little to no cost (besides your substantial time, of course). But how do you make your ebook take off? In my experience, as long as...
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Increase Sales by Sharpening Your Email Copy

April 30, 2013
Offering your goods or services to consumers at an attractive price is not necessarily enough by itself to make your mass email campaigns successful. To maximize results when you send bulk email online, it’s crucial that your email copy gets your value proposition across in a way that motivates your prospects to take action. Some ideas to keep in mind when writing text of this sort are listed below. Know your audience While concise, punchy prose is generally preferable when...
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