Bulk email marketing has consistently been an effective, inexpensive way to get your message out to potential customers. If you’re not using email marketing as part of your outreach strategy, you may want to consider adding it to the mix. Below are 3 ways to get started in the email blasting arena.
Use Compelling Subject Lines
Your subject line is one of the most important factors when it comes to open rates, or how many recipients actually click on your emails to see what...
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3 Ways to Get Started Email Marketing
July 07, 2013
3 Mass Email Pain Points (and Their Pain-Free Solutions)
July 07, 2013
Mass email campaigns have proven their ability to get the job done when it comes to getting your message out and driving conversions and click-throughs. But coming up with effective emails is by no means an easy task –to help you design emails that achieve your objectives, the list below highlights 3 of the most commonly encountered email marketing “pain points” and describes how to deal with them.
Evaluating Responses to a Campaign
Given the time and effort that it can take...
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How to Nurture Your Email Leads, Month In, Month Out
July 07, 2013
Building and maintaining your email marketing list requires constant attention. The result of this activity, if pursued energetically, should be a collection of leads that provides you with a consistent source of conversions for your product offerings.
To further improve your list, you can use software for sending bulk emails to keep track of past emails you have sent to each individual on your list. This allows you to monitor the responses you receive to various emails and use...
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