Maxmail Email Marketing Tips & News

Business to Business (B2B) bulk email sending requires a different approach than you might take for your Business to Consumer (B2C) efforts. While some of the same principles apply in both segments, generally speaking, your B2B campaigns will likely require a more advanced approach to the sales process, as there is usually the assumption that your B2B leads constitute an audience that is already familiar with the subject you are covering. Some tips for conducting effective B2B email...
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However compelling a message your email marketing campaign presents, unless you are able to get that message to your prospects, your campaign’s results are likely to be less-than-optimal. Taking the time to perform proper maintenance on your lists in conjunction with email hygiene software ensures that the maximum amount of emails you send will reach their destination. It also helps maintain your sender reputation, which can be damaged if too many of the emails you send result...
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Bulk email marketing is a tried and true method for getting the word out about your products and services and driving conversions without spending a fortune to do so. But like any other form of consumer marketing, tastes change and practices evolve over time, making it important to stay focused on emerging trends in the industry to keep your mass email campaigns thriving. Below are 6 things to avoid as you adapt your email marketing practices to current...
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