Maxmail Email Marketing Tips & News

Taking advantage of the low cost and big potential of bulk email marketing is an easy decision for many businesses to make. But designing a campaign using email marketing for maximum impact is something that requires planning and strategy. Getting the most out of your email marketing efforts depends on a number of variables, one of the most important of which is frequency of communication. The guidelines below explain why more is generally better when it comes to sending out...
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The principles of good writing, such as clarity, readability, and proper use of grammar, apply to copywriting for mass e-mailing as well, but some extra elements are needed to separate truly effective copywriting from the run-of-the-mill variety. Good copywriting does more than just get your message across, it also serves to motivate your prospects to take action, which requires a fair amount of skill and finesse to accomplish. Below are some tips for writing the type of copy that...
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The more prospects who open your emails, the higher your conversion rates are likely to be. This statement seems simple on the surface, but it raises a question that can help dramatically improve your email marketing results. Namely, how do you improve your open rates without spending an arm and a leg on email services to do so? Treat Your Non-Opened emails to a Second Round Your email marketing software should be able to provide you with a list of all those on your list who...
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