Sending bulk emails has long been an excellent way for marketers to get their message out to their audience. But it’s a crowded marketplace these days - to cut through all the noise from competing marketers it’s crucial to construct your emails so that they will strike a chord with consumers. Doing so will drive your two most important metrics, the open rate (how many recipients actually look at your email), and the click through rate (how many of them take action by...
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7 Things that will Help Your Email Marketing Slay
September 04, 2013
How to Maximise Email Delivery
August 13, 2013
However compelling a message your email marketing campaign presents, unless you are able to get that message to your prospects, your campaign’s results are likely to be less-than-optimal. Taking the time to perform proper maintenance on your lists in conjunction with email hygiene software ensures that the maximum amount of emails you send will reach their destination. It also helps maintain your sender reputation, which can be damaged if too many of the emails you send result...
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The Six Don’t Dos of Email Marketing
July 30, 2013
Bulk email marketing is a tried and true method for getting the word out about your products and services and driving conversions without spending a fortune to do so. But like any other form of consumer marketing, tastes change and practices evolve over time, making it important to stay focused on emerging trends in the industry to keep your mass email campaigns thriving. Below are 6 things to avoid as you adapt your email marketing practices to current...
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