There are plenty of opportunities in every market. The real challenge is how to take advantage of them using the latest tools of the trade.
For email marketers, that means using the latest email marketing software and employing the best marketing strategies. One of the exciting new tools to utilize in today’s market is Twitter. The social media network has evolved from being an online hangout to being the equivalent of a business district with its new eCommerce friendly tools.
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What’s the Right Tone for Email Marketing? Formal or Informal?
October 20, 2013
It shouldn’t be a difficult decision to make when choosing which tone to use when writing the copy for the bulk mail you send out to your customers—ideally. Unfortunately, many still make the mistake of using the incorrect tone and language. Some use a very formal tone, as if writing a memo, when customers prefer a friendly and casual approach. Other times, businesses make the mistake of coming of as too casual, when the email requires are more serious tone. How do you know which...
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Has Gmail Ruined Email Marketing
September 04, 2013
Gmail’s move to segment by type emails sent to its subscribers has caused shock waves in the email marketing industry. Now, rather than sending all emails to a subscriber’s email inbox, Google will divide emails up by type, and send promotional emails and emails regarding social media updates into folders separate from the main email inbox. Naturally, such a dramatic change by one of the biggest email providers in the world has raised concern among bulk email marketers...
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