Having an email list service is great, sure. It can help you manage your mass email campaigns and report back to you with all sorts of analytics about your delivery success, your click-through rates, and in some cases the kind of information that would make some people’s heads spin – like being able to tell if a recipient of your mass email campaign has forwarded your email to another party. And, even if that second party read the email.
This is all fine and dandy. Except for one...
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Give it Away Now – How to Keep Your Email List Growing
August 06, 2011
Integration between Email Marketing and Social Media
August 05, 2011
There are an awful lot of online businesses out there that have been operating mass email campaigns for years, using all sorts of fancy email tracking software and analyzing statistics to hone their marketing efforts to a science. But lately, with the proliferation of social media platforms, many are moving to ease up on email marketing in their effort to embrace Facebook as a primary means of communicating with their customers. As it turns out, this can be a terrible idea.
Let’s get...
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Creating an “Open Door Policy” with Your Subscribers
August 05, 2011
When it comes to online email marketing, the only “experts” you should really be paying full attention to are the ones that know the most about all that can go right and all that can go wrong in mass email campaigns: your email list subscribers.
Sure, there are plenty of people and third party solutions providers who will give you more than enough advice on how to successfully operate an opt in email campaign, and that advice should never be thrown aside. But it’s the...
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