According to bulk email tracking statistics, click rates and open rates are up quite a bit higher than they were this time last year. This encouraging piece of news, which reports click rates 23 percent higher and open rates 11 percent higher than they were at this point in 2010, sheds light on the importance of email marketers getting on the ball ahead of the rapidly approaching holiday season.
It’s no secret that the holidays bring some of the greatest opportunities for companies to...
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Higher Click and Open Rates Encourage Email Marketers to Plan for the 2011 Holidays
November 27, 2011
Intermediate Email Campaign Management - Segmentation and Specificity
August 02, 2011
Specificity is not something that everyone who’s just getting their feet wet in email marketing will gravitate to – at least not in the beginning. But eventually, once you’ve started using list management software and have learned the ropes enough to be able to see the inherent diversity of email campaign management tools, you’ll want to take a closer look.
In a nutshell, specificity is the ability for you to cater your email marketing campaign to specific segments of...
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Trade Show Benefits for Email Lead Generation
August 01, 2011
Truly successful email lead generation isn’t something that can be done entirely from a computer desktop. Marketing software programs are imbued with highly impactful and creative approaches to help online marketers like yourself build email lead lists from scratch – but sometimes, you have to get in face time with your potential customers to generate fruitful leads.
We’re not talking about knocking on people’s doors. While that method may still have a place in some...
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