Make the Most of 140 Characters

February 15, 2012
The key to sending successful mass text messages is to keep them short and sweet. Since you only have between 140 and 160 characters, you need to learn how to convey important information about your business in the most precise way possible. But with a little creativity and understanding of how people receive and read SMS messages, you can build a long-lasting campaign that could be very profitable. Include Only the Most Important Information Mobile campaigns should include the most important...
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How to Make SMS Marketing Work for You

December 14, 2011
Short Message Service (SMS) is often overlooked or downgraded as an effective electronic marketing vehicle. Those companies that have experience using this media would vehemently disagree. While certainly not a “new” medium, mobile marketing software capitalizes on the mobile phone users’ familiarity with text messages to achieve success. Mobile Marketing Opportunities Along with SMS marketing software, you should become comfortable with other mobile opportunities to display...
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Compose Dynamic Copy with a Professional Email Tool

December 05, 2011
A powerful professional email tool can work wonders for your marketing campaigns. Certainly, email is one of the most mature of all ‘Net technologies. Yet, it remains an effective strategy to reach many people. Many Dependable Email Tools Available As marketing strategies continue to evolve, writing email copy that entertains, motivates and spurs action becomes ever more important. While you can start with a “blank page,” if you so choose, a proven professional email tool...
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