Introduction
Mobile marketing, or marketing through the use of smartphones, tablets, and other mobile devices, is on the rise - and will continue as long as people find this a convenient way to shop. According a recent study conducted by IBM, 13.3% of all retail sales were made on a mobile device during the first three months of 2012. This is up from 7% during the first three months of 2011.
With news like this, more and more businesses will now focus on making sure their websites, email...
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Make Each and Every Email Count
May 31, 2012
Effective email marketers don't waste words or space in email messages. Even when providing valuable information, marketers must still compel people to visit their website or landing page to get them one step closer to making a sale. Failure to provide entertaining, interesting and useful email content can cause subscribers to become bored or lose interest in your business. Once this occurs, the chances of making a sale are very slim.
Write with Purpose
Use email content to discuss topics,...
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Email Campaigns and Branding
May 30, 2012
Branding a business begins with a visual theme - color scheme, logo, and specific font styles- these visuals help customers instantly recognize and separate your business from competitors. From business cards to packaging, branding helps build trust and familiarity. This attention to detail should not stop at product packaging, however. You also need to create a visual theme for email marketing campaigns. Not only does this further your brand, it helps subscribers recognize emails from you...
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